Working your Sphere: My New YouTube

action-adult-aperture-320617

One of the first tips that I was given as a Real Estate Agent was to work my sphere of influence, or in the realty jargon, my SOI. The sphere of influence includes your friends, family, acquaintances, places you eat, services, you use, etc.,

Anyone and everyone that you already know somehow, or that you can somehow reach.

Anyone outside of that are people that are not in your sphere and will thus need some sort of connection of further marketing to reach. These people will come later, those in your sphere of influence should come first. Because like my boss Rob said,

“You are going to be so pissed when someone you know buys or sells a house and then tells you afterwords that they would have worked with you, but they didn’t know that you were a Realtor.”

So it is time to get on out there and work my sphere, and I have been doing it in multiple areas. First, I have gotten out and about telling people I know that I do Real Estate, and I ended up getting a client from one of my favorite Restaurant places. So pro tip, don’t just focus on your closest friends and family, maybe that person that owns the restaurant just down the street that you have ate at for years is interested in an investment property. Think about your sphere of influence in that way too.

This week at my AMP training sponsored by Coldwell Banker, I was again stressed the importance of social media and how it can generate quality leads for Real Estate. Finally, I caved.

I decided to make a YouTube.

I had been staying away from social media, using it in a limited fashion, as I found Instagram, Snapchat, and Twitter to be extremely tiring, time-consuming, and honestly most of the time just bad for the brain after constant use; which of course in the past I always have found myself not able to exactly use in a limited fashion.

Social Media is literally made to addicting.

Don’t believe me, just google it and read about how the method of gathering likes and views creates dopamine loops for its users and that websites are designed to keep those flowing and to keep those users returning.

And I get it.

These companies are in business. They want to make money, and they do so by having their users constantly user their services. But still, I’m a big fan of living without social media as much to the extent that is possible. Obviously I am going to use it for real estate, but if I could get away without, I would.

Anyways, this week I decided to hone in the right platform for me. Brad Pearson, whom I wrote about earlier this week, gave us a great speech at the ColdWell Banker offices, that I could summarize as a pep-talk to be the best. And being the best requires a good amount of work, and that means seeing what people want out of you in this day and age.

People want Social Media.

To the vast majority of people today, Social Media is sexy. Everyone wants to be a YouTuber, a twitch streamer, a twitter handler, and instagram influencer.

Being rich and famous through the internet is hot right now.

And for the past 4 years I lived that through my twitch stream. Well, I wasn’t rich or famous through it, but I will say that I made more money and got a larger following than over 90% or more of other people out there that pursue an internet career. I do know what I need to do to make it out there, I just need to commit to it.

In the end, twitch really wasn’t the best fit for me. Sure, I loved video games but inevitably every time my channel was starting to get rolling, usually about three to four months down the line of regular streaming, I began to get sick of playing video games. Playing them every day for my job was too taxing and then soon I did not enjoy doing my show; which of course my fans could immediately tell.

And once you don’t have fun with what you do, your channel won’t want to watch anymore. And why should they? They want to be uplifted by your entertainment, not get depressed. So eventually, while I did love the twitch streaming, I realized that it wasn’t the career choice for me, and I then began to take on new jobs.

Now that I finally settled on real estate, I have been working hard at figuring out what I can do to make my career successful. And what do you know, what I keep hearing from agent after agent is to get on Social Media and to make a YouTube.

Keep in mind I have a multi-thousand dollar computer just collecting dust at the moment.

So I decided all right. Let’s do it. Time to dust off the twitch rig and get this puppy back in action making some quality content. And even better, I can satisfy my old fans by giving them more Nolan entertainment that they had missed (Yes, my fans had missed me, they text me lol) and I will also be able to further my career with real estate content.

This is what really has brought me back. Twitch was great, but the platform is too video game centric. And this is not a bad thing, it is just how it is. Making the switch to YouTube is new for me, but it is the better choice as there is a demographic that is open to real estate content there. Bringing it back to the title, today I am working my sphere of influence to get new subscribers to my channel.

So I would really appreciate it if everyone reading this blog would subscribe to my YouTube channel, it would mean a lot to me.

And not just because I want you all to check out my content, but once I get 100 subscribers I can apply for a custom YouTube URL and not have just have a bunch of random numbers and letters for it. That will make advertising it much easier, not to mention being much more professional. Here is the link below, please subscribe!

https://www.youtube.com/channel/UCnly4yZxjpCYwYoI3bW5z4Q

And with that I will leave you for today. Now I am closing up my laptop at the Coldwell Banker office and it is time to caravan and see some open houses. More YouTube progress will be in the works later today so the channel will be more fully up and running. Thank you again for all who subscribed, and major shout out to my sphere of influence who I am texting all day to inform them of my new YouTube venture. It’s going to be a fun, long day lol.

 

Keep Smiling,

Nolan

Order Bleeds: Do Upkeep

architecture-book-shelves-bookcase-1319854

Today was my day to do everything that I had been slacking on. Chores galore, and cleaning to do, but also just get everything together. This past week I have been thinking a lot about directing my energies towards a more singular goal, namely just focusing on doing very well as a Real Estate Agent.

Firstly, I need to get my schedule in order.

Time Blocking my life is something that I have not ever been really great at. Not that I am late to things, but more that I just don’t plan that often. Well with Real Estate, I need to have a schedule and plan more of what I am doing every single day in order to maximize my ability to meet new clients and also use my time wisely so that I have it for the other things that I want to. Of course the more I got on thinking about planning my schedule I thought about cleaning up my place.

I do believe in the saying that order bleeds into everything, so today I decided to do some upkeep.

First I made my bed, as I always do (and you should too), followed by taking out the trash, doing laundry, cleaning my Rat Cage (yes I won Rats and you should too), re-organized my apartment, went shopping for food, uploaded a video onto my YouTube for Real Estate (Please drop a sub at the link below, much appreciated), swept and cleaned my kitchen and the floors.

After that was all done, I invited my brother Tony over for dinner and now while the Pizza is cooking, Tony is getting a game of Fortnite in while I post a blog for the day. Sorry it took me longer than normal to get this one up, as the day is getting near the end, but at least with this post, I didn’t get to it because I was busy doing upkeep rather than just being lazy.

So for all those out there that have things to do, whether that be in your house, in your room, in your work, or whatever, get at them because they aren’t going to do themselves. Take pride in your upkeep. Things that aren’t cared for deteriorate, including ourselves. So do yourself right and take care yourself, your environment, and your schedule.

And start with what is easy. Make your bed first, then clean your kitchen, and then work on the rest from there.

Soon enough you will be on top off things, making money, and hopefully in a Lamborghini.

 

Keep Smiling,

Nolan

Counter Strike: My Odyssey

adult-competition-concentration-929831

Recently I have gotten back into playing my favorite video game of all time: Counter Strike.

I first played Counter Strike in 2001 or something like that, back when I was in elementary school. It was at my neighbor Tony’s place and I was so terrible at the game. But of course I loved it and I just wanted to play it all the time. Too bad I didn’t have a good enough computer back then to do so. If I wanted to game it had to be next door at Tony’s, which also meant I was on his computer, and that I was stealing it from him.

So naturally, I didn’t get to play that much.

Fast forward to the high school years and a newer version of Counter Strike had been released, and at this point I was using it to just play around on the Zombie Mod mini-game. I loved this game mode. It sadly doesn’t really exist anymore, but times change.

Back then for the majority of players, Counter Strike was all about the mini game experience. But with the newest iteration of Counter Strike: Global Offensive, the game became very competitive based, with dedicated servers for matchmaking.

Now there had been a pro scene in Counter Strike for many many years but the way you played it was very disorganized. There were independent leagues with their own servers that would set up the games and players would drive to attend the events. The parent company, Valve really had little to nothing to do with the professional aspect of the sport.

But with the new game it all changed. Valve became much more active in the sport and started organizing major tournaments. Money began to flow into the sport and betting on the matches started happening.

This caused Counter Strike to explode.

Within the span of two years the game went from having 2 million active players to 12 million active players. Everyone wanted a piece of Counter Strike, and everyone was trying to be a professional player.

Myself included.

In fact I was so gung-ho on this endeavor of mine that when I received my Masters Degree I informed the announcer to speak that I was going on to pursue my goal as a twitch streamer and a semi-professional Counter Strike player.

My friends in the crowd went wild, and the adults were also confused, but only the ones that didn’t know me.

Over the years I decided to move on from twitch and pursue new interests, but Counter Strike has always come back to me. Mostly because I set a goal that I have yet to have actually hit, well legitimately.

In Counter Strike there is a rank titled “The Global Elite.” It is an extremely coveted rank that only belongs to the top 0.5% or so of all Counter Strike players worldwide. It truly is an achievement to get this rank. For years I have wanted to get this rank more than anything. I want to be the best, and this rank is indicative that you truly are the best.

There actually was a time at one point that I was a Global Elite, but sadly it turned out that one of my teammates, and honestly our best player, was a cheater and when he was caught, the rest of us on the team lost our ranks.

That hurt.

To get to the top, but then have it taken away. But honestly, we all knew that we weren’t really that good. I mean, we were good players, but not Globals. We knew that Chico was the reason we got that rank. He carried us to the win and saved us from losing so many games that without him we would have lost otherwise. There were times that we were suspicious of his plays, and that he was cheating, but we trusted him as we had become friends.

He always denied his cheating.

But when he got caught, that was it. He deleted us all from his friends list and never spoke to us ever again. The team then disbanded and we went our separate ways. But after that I always wanted to reclaim my place at the top, but this time do it legitimately.

Over the years I tried so hard to make it to the top, and a few times I got pretty close. I hit the Legendary Eagle Master rank twice, (top 3.5-6%) before and after the dreaded “De-rankening” where Valve stripped everyone of their ranks and forced everyone to re-rank based on a new point system as the ranks had become way too inflated.

I had proven to myself multiple times that I was a good player, but yet the Global Elite rank still evaded me.

And there were many reasons why I never got it, but it really always boiled down to focus. There were jobs I was working, or I was studying for school, or I was hanging out with friends, dating, etc. But a major distraction that I never fully realized until recently was my twitch stream. While this has been the basis of my Counter Strike playing, namely live-streaming it to the world to see, it was also a major problem for rank placement.

To play Counter Strike effectively, especially at high ranks, you must be completely in tune with the game: focusing on every aspect, the footsteps of enemy players, the mini-map, your spray control, and proper grenade usage. The moment you are talking to your fans and putting on a literal show while trying to play competitively, you already have your head in two different places.

This was not conducive to getting wins.

Every time I streamed I always played worse than if the camera was off. While some people might say that was because I was nervous in front of an audience, I disagree. I really don’t care if people see me lose a game and say I suck, but what I did care was if fans were typing to me and that if I didn’t respond quickly enough to their comments that they would leave my show and stop watching me because in their eyes,

“I didn’t care about them.”

And every fan really counts in twitch because the more people watching your exponentially increases your exposure to potential new fans. And when they leave it also exponentially decreases your exposure as well. There were definitely times I felt a little bit hostage to my own show. Yes, I wanted to win the game, but more importantly I wanted to put on a show for fans and grow my audience.

This time around I had retired from streaming, yet the fire to get The Global Elite was rekindled in me. The way it happened was at an office meeting last week. Brad Pearson, an absolutely stellar Real Estate Agent for Coldwell Banker came to our office and gave us a motivational speech which truly fired me up. He talked about being the best and how to be the best, and it resonated.

I want to the best. And I’m going to do what I need to become that.

After the speech I had the pleasure of chatting with him for a bit about our hobbies and what not and he revealed to me his love of cars and how spending his money that he makes on the cars that he loves is awesome to him as they are a sort of goal. (Note, I am paraphrasing and extracting from what I got out of the conversation.) It got me thinking throughout the day that work is great, and that I want to be an amazing Real Estate Agent, but what other goals do I really have?

Hitting The Global Elite Rank.

So this week I decided I really did want to get back on the horse and start playing. But the first thing I noticed was how hard the game was. I used to be so good at the game but I had truly lost so much skill. In fact I was ranked at Silver Elite Master, one of the lower ranks of the game.

I really had a long road set ahead of me.

But the good news is that I have started to rank up and I have successfully broken out of the lower ranks by getting to Gold Nova. But I still have a long way to get to the upper ranks starting with Master Guardian Elite. I can do it, but I need to seriously practice. Counter Strike players are hardcore. The best go into deathmatch servers every single day and work on their aim, a sort of virtual driving range if you will for people unfamiliar with the sport.

For a few days this past week I had not been doing deathmatch. I just decided to practice on bots and do some other light warm ups, but really it was not enough. There were many games where I just ended up losing out completely and not moving up the ladder. So last night I decided to deathmatch for over an hour, and the results were tremendous. The game I played right after I dropped over 40 kills.

I dropped the 40 bomb.

In Counter Strike, 30 kills is an amazing game, referred to as the 30 bomb. If a player gets 40 kills in a game, that just does not happen. Clearly the deathmatch practice came in clutch.

Now I know what I must do if I am going to get The Global Elite. I have to practice every day for at least an hour in deathmatch and seriously commit my energies to focusing on improving my aim skill. Just playing game after game without practicing the fundamentals will not make me any better, in fact I bet that it will make me worse.

But deathmatch pits you against the best players in the game over and over again without end until you want to exit the server, and as such you are forced to work on your fundamentals, or lest you are just repeatedly killed by players better than you.

And that is often how the deathmatches start. I get trucked by player after player until I start to find my groove, but then I get rolling and I start dropping people left and right. Once I feel comfortable it is time to go into the game and then get that actually competitive victory that moves me onwards towards the rank that I want.

Getting The Global Elite is going to be a tough journey, I know it, and not just because of the skilled players, but also because of the cheaters. Unfortunately there are way too many cheating players out there that make getting the high rank extremely difficult, and I would know I played with one unbeknownst to me in the past, but I won’t let this stop me.

Even more so do the cheaters make me want to prevail and gain The Global Elite rank. To show that despite the odds, and all the cheaters, that it is possible to prevail and be the best. The rest will make excuses as to why they could never be the top, but the best don’t.

The best prevail.

And that is what I will do.

 

Keep Smiling,

Nolan

Working my first Open House

Today I worked my first open house. Talk about a new experience! First things first, this experience has reaffirmed what my father always told me,

Show up early.

Now this open house is not my own listing, but rather another agent’s who has so many listings he lets other Realtors host them as he can’t be in multiple places at once. This also is a nice courtesy to new agents like myself who need to get out there and meet prospective buyers.

It’s the perfect way for me to meet new clients.

Anyways, when I got to the open house the first thing I knew that I had to do was put up my signs on the neighboring streets so that people would know where to turn. But when I arrived I couldn’t find the signs anywhere. Thankfully I showed up early and I had plenty of time to look and call for backup. Of which I finally found them and then was able to put them up in time before the open house started. If I hadn’t been early, I potentially could have missed some people driving by as I wouldn’t have had the signs up yet.

And I definitely don’t want to miss out on a potential buyer.

Anyways, back to working the open house. Finding new clients and buyers comes with work and with time. So far all of the people that have come through today have real estate agents already, so I’m really just biding my time and waiting for one that doesn’t and that would be happy to work with me.

It will happen, but I’m still waiting for that.

I’ve already begun to feel much more comfortable with my new job by doing this open house and I know that the more I do the more and more comfortable I will become.

And hey practice makes perfect.

But what I’m most glad about today is that I’m actually out here doing it. For a bit I had my license but I wasn’t actually doing anything with it , and as such I was in a holding pattern.

I had yet to make the jump.

Now that I have I already feel much much better about myself and my work, and soon it will just be natural and part of the day. My main point is a theme of my blog,

You just have to go do it.

Sure you can get your real estate license, and you can join a Realtor association and browse the MLS, but until you actually get out there and do open houses and meet clients and write offers you aren’t doing any work.

At some point you just have to jump.

And if you sincerely keep at it, I’m confident that you will learn to fly.

Keep Smiling,

Nolan