Today’s post is honestly hilarious. Yesterday I wrote a blog about how I was going to do real estate my way, namely by not being too pushy and just handing out my card instead of really pushing to get phone numbers. Well yesterday I learned at my ColdWell Banker class that that is called Marketing.
Which is not prospecting.
And prospecting for quality leads is what I really need to do. In fact, it is the only way that I will ever get paid. The teacher of the class Jeff made it clear to me that my strategy was based solely on hope, which is not at all enough.
I agree completely.
So in the span of just one day I have made a total 180 degree turn on how I am going to reach out and prospect for leads. I will still do marketing, but I do need to push further and really get people’s contact information so that I can reach and call them, email them, etc;
Really just make sure they know that I do real estate.
Because people do forget, and there are a lot of different Real estate agents to choose from. I was told that the South Bay of Los Angeles has 5,000 different agents.
That’s a lot of competition.
But it doesn’t mean that I am screwed. I can definitely do it, but I need to work hard, and to work smart. And that starts with calling my closest friends and family and really letting them know that this is my job and that if they meet someone I would greatly appreciate the referral.
It’s funny how I thought one way yesterday, and another way today, but I will take it from the expert whose job is to literally increase agent productivity, so with that said I am going to listen to him and reach out to my sphere of influence and further inform people that I meet that I would really appreciate their referral when they meet someone that is interested in buying or selling.
While many of you may not be interested in buying or selling, or know anyone currently that is, statistics show that over a period of 12 months you will likely encounter between 5 to 7 people that will be. When that happens I would appreciate it more than ever if you would refer me as a real estate agent to them and give me a call.
As well as this I have decided to start a YouTube and record my progress as a real estate agent and document the whole experience. I was a twitch streamer for many years so I know that this is something that I can do well, and quite frankly I have a computer that is too good to just sit around and collect dust. Time to get it working again editing some videos.
Now, I am off to work, it’;s time to prospect and see some open houses for the day, so thanks for reading, and always remember,