Over this past year I have done a few sales jobs. I started out working on political campaigns going door to door effectively “selling” my candidate, then I worked at a car dealership and sold BMW’s, and then I wound up becoming a Real Estate agent. So while I now have done a few different sales jobs, there are aspects of each which I can compare and contrast. One thing I can say that is true, comes from the Little Red Book of Selling, in which it reads,
“Everyone wants to buy, but no one wants to be sold.”
Truer words were never spoken. Er– well written I should say. Think about it. We are always looking for new things to purchase. Whether that be clothes, food, cars, houses, whatever it is; but the moment someone comes to pushy and really tries to force it down our throat (especially politics) we get defensive.
We turn away, even though it might be something that we are looking for.
And while it is important to be a little pushy and try to get people’s contact information, I really feel that in today’s day and age the best way to go for the sale is create a genuine experience with someone and hand out your card in a memorable manner. Just create a moment that stays with that person such that when they need the service that you sell, they pull out your card and call you.
I had a moment today where I really realized this. I met a man, named John, in a parking lot. I could see that on the back of his car he had a sticker from a local Skate shop that I went to back when I was in high school. Funnily enough I still to this day where clothes that I purchased there way back when because I was so small that now the clothes finally fit me.
Fucking hilarious right?!
Anyways, the two of us got to chatting for a bit about the shop and then I ultimately informed him that I did real estate and I gave him my card. I could tell the man was interested in speaking with me and chatting but the moment I tried to get his phone number it was too much. He actually replied,
“No.” (fucking hilarious right?!)
And I’m with John! I was too pushy, and further it was unnecessary. The two of us had a fun moment and he seemed excited, or at the very least interested, to have my card yet the “sales strategy” then came out of me. And it really didn’t need to.
But it gave me something to dwell on for the rest of the day. I love sales and real estate because I enjoy meeting people. Living is a necessity, it’s not going anywhere, if I keep meeting people and giving them my contact information, eventually someone will call me.
At least assuming I don’t over-push myself.
So that leave me to conclude the post with my resolution. I am going to do sales the way I really want, which is to simply meet people and have a good time such that I leave a memorable moment. If people call me in the future then that is perfect. If they don’t that is okay as well.
I want to meet people and create genuine relationships, not be a pushy salesman.
We will see how my tactics fare soon enough.