Yesterday I had the fortune of meeting a Allan again with whom I had happened to sit next to in a Starbucks one night. He works in Social Media and Digital Marketing. Now, as I just got my real estate license I decided that it would be good to at least here these people out, even though I really am not a fan of social media.
At the end of the day, if usage of social media means more business for me, then I really do need to get over myself and learn to adapt.
But before I decided to get full-fledged into it regarding my Real Estate Career (which is very much in its fledgling stage currently) I decided to look into utilizing digital marketing tools for my Vacation Rental Business. The first thing Allan noticed about my properties were the pictures.
Being honest he told me that they really were not that good.
I appreciated his honesty, as honesty is absolutely crucial if you want to succeed. If you are overweight and out of shape but all your friends and family tell you that you are fine lest they hurt your feelings, in the end you are the real loser because you don’t work out because you have been told you don’t need too.
Truth should come first, feelings second.
Now I am not saying be a jackass and just tell people everything wrong about themselves and savage people, au contraire find a way to do it tactfully and in such a way that they reflect and improve on their situations.
So I thought about my photos. They really needed to be better. Maybe I should hire a professional photographer? But then I saw the prices. If I was to hire a professional once that would not be so bad. But as my family and I update our properties frequently as we are always finding new art or furniture for the places we would need new photos quite frequently as well.
This would mean that we would have to pay bills quite frequently.
Quite Frankly, I am not interested in that.
So I decided that I should finally learn how to be a professional photographer myself. Hell, I have a camera that is quite good. It is a Sony Alpha 6500 for those that are interested. (Some cool photos on the way to the blog soon I promise.) Not only do I feel a moral responsibility to learn how to use my camera as it is a decently expensive piece of technology that is currently sitting around largely unused, I would also be able to save a solid amount of money on photography in the future. And not to mention if I started taking my own photos for my listings in the future?
That would be a ton of money saved.
And I would be more interesting and more complete on top. Sounds like a perfect plan to boot! At this point I was hooked on learning how to take great photos and edit them as well. But now I will be honest, I have no idea where to start. And I know little to nothing about photos. I would really like to find someone who would be able to teach me. So then I began to pick my brain and think who that person might be.
And then I thought what about my old High School teacher?
She was without a doubt the best teacher I ever had. And I do not say that lightly. That comes from me being in school for a large portion of my life, as well as with a Master’s Degree.
This woman was exceptional in not only her classes which she taught me, but in everything that she set her mind to.
Before she became a teacher she worked in advertising and I remember for about an entire month in our class in high school she dedicated a month to teaching us about how advertising works and how it affects us. How ads are targeting groups, and how photography can tell a story and further even influence people to act.
The class was extremely insightful and I still remember much of it to this day. But while my teacher no longer worked in advertising, she hadn’t totally given up the entire field. She was an avid photographer and still keeping her knowledge of photography very much active. I thought why don’t I google her and see what pops up.
What do you know!
Her name popped up with her website and the next thing led to another and I added her on linkedin and we reconnected. I apologized to her for not reaching out sooner, as I really should have.
But we are going to meet up soon, not sure when, but I know that I will bring my camera. By the way if you are reading this post of mine, just act surprised for me when I show you my camera! I would love to have her teach me how my camera works, first so I can use it better, but second are more importantly, so that I can once again be the student with my favorite and best teacher I ever had.