Don’t do it for the 100, Do it for the 1.

Recently I have begun playing Call of Duty Black Ops 4 for the PC on my twitch stream. And I have found something quite amazing. In the Battle Royale mode, a chat client is enabled allowing all players in the game to talk to one another. Now, for most people there is little point in using this other than talking some shit, but for me it is otherwise.

I now have an avenue to advertise my stream to 99 other players every single Battle Royale I play. This I simply fantastic. I have yet to play a single game where I can get this level of attention for my stream so easily. Many games have few players involved so the reach is not that big when it is possible to message them, and other Battle Royale games do not even have a chat client to begin with. To find a game that has a ton of players and a working chat client is unbelievable.

So I have been at it.

Every game I say hello to the players, follow up with a message about watching my show if they die (99% of them will since only 1 out of 100 people can win the game), and then I post the link to my twitch stream. (Twitch.tv/nolanTV)

And oh my God you know what happens next.

 

“Fuck your stream”

“Why would I watch trash”

“Probably has 0 viewers”

 

And more. Much more.

But do you want to know the truth? How I really feel? The truth of the matter is

I could not give

less

of

a

fuck.

And I will tell you why. Streaming is not about the haters. It is about the fans. Not everyone is going to like you. That is just not at all ever in the realm of possibility in this life. So I don’t look for it. And you shouldn’t either.  And if you do you should stop. Otherwise your life is going to be miserable because you want something absolutely unreasonable.

So when I post my link, I don’t do it thinking all of the people in the game are going to come in and check out my channel and love me. In fact I think the contrary. I post my link for that potential one person who is interested and comes in checks me out and then has a good time watching my show.

I do it for the 1 not for the 100.

 

Focus on the right people, not all the people. Aim to gather fans, and ignore the hate. The only way to grow a fanbase is to get out there. And that means weathering the storm of everyone telling you that you are shit and you can’t and won’t make it. Welcome to being an entrepreneur. That is just how the dice rolls. At times the hate sucks and it can be hard to deal with it, but my advice for how to do so is twofold.

First accept that it is standard. You aren’t special. People aren’t hating on you because of who you are. (Remember they don’t even know you, they haven’t even watched your show) They are hating on you because of what you are trying to do. By putting yourself out there and trying to make it, either in entertainment, business, or anything, you are broadcasting to others that you are trying to live your dream. This is something that countless humans try to do but fail to accomplish. Get ready to be hated because you are trying to live something they can only dream of. So just accept your fate and embrace the hate. It is just standard operating procedure.

But Second, pay attention to your fans. Don’t focus on the wrong people. The Haters don’t deserver your time. Fill your thoughts with those who love you, and do not dwell on those who don’t. You do this and you are on your way to making it.

So again,
Don’t do it for the 100. Do it for the 1. And you will be surprised at how soon those 1s make a 100.

 

Keep Smiling,

 

Nolan

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